Not every client starts out looking for a consultancy to help with its customer relationship marketing programs. Often the in-house expertise doesn’t exist and budgets preclude adding staff in establishing powerful, effective, multi-channel marketing programs. FlarePath partners with you to:
• Develop and manage a relational marketing database
• Create customer loyalty programs
• Implement database hygiene, analysis and segmentation
• Develop multi-channel strategies
• Manage circulation for acquisition and house mailings
• Establish and oversee list brokerage and list management relationships
• Instruct and monitor service bureau activities
• Establish tracking, bar coding and source coding for results analysis
• Select and manage outside vendors including: printers, data warehouse, email service providers, telemarketing and fulfillment
• Develop a comprehensive competitive analysis
• Integrate digital marketing platforms with off-line marketing strategies
• Leverage social media for increased community building
• Implement customer insight research
